Targeting the most sophisticated of GCC customers; Secret Notes AIH concept perfume boutique carries the rarest of scents, of niche brands from across the world. Evolving on the success of the niche brands shop-in-shop in our Luxury department store Blue Salon, the concept developed organically to cater to a customer who is passionate about perfumes, for a wider reach. With the first boutique launched in 2015 in Jeddah, Saudi Arabia, plans for expansion are underway across the region in Qatar and the UAE. The savoir-faire and uniqueness of scents carries the concept, treasured by the local customer as a true show of refinement.
